Trawa builds software for small and medium-sized industrial companies to optimize energy procurement. They manage the volatility of the energy market and professionalize energy procurement on the buy side.
Founders needed a pre-seed pitch deck to entice potential investors and secure funds but faced the challenge of not having a defined company name, logo, or visual language to begin with.
We developed a brand system that conveys the platform’s specific focus on the energy industry and its commitment to helping companies improve their energy procurement processes. We used a vibrant color palette, bold typography, and colorful visuals to convey a sense of energy, power, and efficiency, which are key values in the energy industry.
Moreover, we designed a clean and eye-catching pitch deck that effectively communicates Trawa’s value proposition, helping to pique interest, inspire action, and drive results.
