For AMARO’s Glow Podcast, I was brought in to address a core business challenge: elevating the brand’s perceived value while maintaining its warm, approachable voice. I expanded AMARO’s brand system by introducing electric yellow—a bold, energetic accent that injected vitality and distinction into the visual language.
Beyond art direction, I developed the podcast’s name, selected our heroine to personify the brand’s modern, empowered woman, and contributed to the writing to ensure a cohesive tone. The final identity blended aspirational, fashion-forward design with editorial warmth, transforming Glow into a strategic asset that reinforced AMARO’s position in the lifestyle space.
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