How to capture the mystical spirit of the Amazon and translate it into a perfume — while staying true to the universe of Ekos, one of Natura’s most admired brands, celebrated for its deep connection with the forest — without losing the sophistication and indulgence codes of the fragrance category?
Through co-creative dynamics, we embraced the challenge of decoding the forest’s energy: mapping its meanings and sensations, and finding ways to give form to the immaterial — making the invisible visible, giving body to the soul. A soul that is transcendental, sublime. A body that is fragrance.
We built a visual repertoire that evokes the divine and ritualistic character of the Amazon. Using analog grain, light flares, and amber tones, we shaped a luxurious photographic identity with its own atmosphere. The model appears in her full power, embodying elegance and beauty in the heart of the forest. Graphic elements inspired by nature, combined with typography drawn from the curves of the bottle, create an artisanal yet avant-garde universe — sophisticated and mystical, dreamlike and visceral.
Design: Gabrielle Chaves, Julia Liberatta, Lucas Cabucci
Photography: Gustavo Zylbersztajn e João Ávila
